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From Topic Balenciaga |
Are you still envy the balenciaga Motorcyle bags on Europe and America fashion icons? Now balenciaga bags are not dreams any more.
Belongs to Gucci Group, the Paris-based fashion brand Balenciaga is
proud to announce that two direct sales stores open in mainland China.
Shops are located in Shanghai and Hangzhou and administered by the
newly established branch offices in China and a local management
company.
Stores will provide clothing and accessories designed by Nicolas
Ghesquière for Balenciaga. The design of the stores are very unique
with the cooperation of the creative director and the artist Dominique
Gonzales Foerster.The structure in it was specially designed for
Chinese, choosing particular color and materials.
Landing on China is one part of the global retail strategy to show
explicitly the development direction of the brand. The president and
CEO of balenciaga
claimed that 'We will expand our stores in China.In the current stage
of the world, the Chinese market still proved to have excellent
long-term growth potential.'She added:' In order to support our further
development in this exciting market, we founded our own branches with
local partner. In the next two years, we plan to open at least two
shops.'
Balenciaga currently has 26 direct sales stores globally, 17 agency stores in the world's most high-end retail stores. |
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